The following designs represent a (sharable) sample of my innovation portfolio at IDEO.
My career is built on a foundation of design thinking and innovation. My work is built on a practice of understanding peoples’ needs, dreams and desires and translating that insight into product, service, environment and communication solutions.
I define Design Thinking as the combination of these three things:
Human-Centered Design + Rapid Prototyping + Informed Intuition
Rapidly prototyping ideas to gather feedback and inform iteration
Analogous experiences can often lead to new ideas and solutions. For a mobile product design project the team found inspiration in food. The compartmentalization of a traditional Japanese meal inspired the idea of separating and combining certain interaction components in order to create depth and efficacy.
Determining phases, activities and outcomes
This 9-month program involved global research to find new opportunity areas for 3 years in the future for Nokia. The robust innovation process culminated in 15 new-to-the-world concepts for new global mobile experiences.
Interviews and co-creation sessions with people in their homes, cafes and businesses led to new opportunity areas and concept platforms.
For many individuals and entire populations, access to information (via mobile device) was seen as the one great hope for them to catch-up to North America and Western Europe.
This 9-month program involved global research to find new opportunity areas for 3 years in the future for Nokia. The robust innovation process culminated in 15 new-to-the-world concepts for new global mobile experiences.
When Nokia relaunched our redesigned mobile gaming platform at the E3 gaming conference, we co-directed the on-screen visuals and booth environment design.
Redesigning the desktop software that manages media and connects Nokia cell phones with PCs and the services offered by Ovi.com.
Visits to Brasilian favelas to understand the needs and aspirations of the next billion digital citizens.
Observations included interviews with individuals and families across multiple cities in Brazil, focusing on people with limited resources.
Transforming pier parking lot into a participatory art space over the weekend to embody a new brand direction for the Brasilian brand.
iPhone owners love their device and enthusiastically talk about their experience both to other owners and to non-owners. Rapid research and ideation led to 20 casual gaming ideas designed specifically to leverage word-of-mouth sharing.
Research, synthesis, concepting and communication of brand stretch platforms that are rooted in the core brand experience yet broad enough to inspire a range of offerings and messages.
Minimal infographics tease and draw viewers into the world of Qualcomm in this piece. A collaboration with agency:collective to bring Qualcomm's Snapdragon technology to life.
We spent 2 weeks living in a 55+ mobile home community in Arizona to better understand the needs of the aging generation.
The multi-year relationship with Western Digital started in hardware with the first My Book and the many projects building on that product to include software, packaging and brand design.
My Passport for WD: Differentiating an offering through a consistent design language
My Book 2: Updating a disruptive design to combat competition
3.0 Revs: Finessing the next generation of desktop and mobile digital-storage products, from industrial design to out-of-box customer experience.
A purse that fuses technology with high-end fashion for London Fashion Week