Level’s mission is to empower America’s young adults to take control of their financial futures, both individually and collectively, by creating fair and trustworthy personal financial services and by educating and advocating for financial sustainability.
Capital One has acquired San Francisco-based money management app, Level Money, the companies are announcing this morning. The app, which is focused on allowing consumers to keep track of their spendable cash and savings, had 700,000 users at the time of the acquisition, and has helped its customers manage over $12 billion in transactions.
Level launched on October 10, 2013 with $5 million in funding led by Kleiner Perkins and including former Citigroup CEO Sandy Weill, former FCC Chairman Reed Hundt, and former Barclays Global Investors CEO Blake Grossman. Level launched in San Francisco, with a team of nine.
Our explainer video
Synthesized from the insight, design principles guide and direct product design and roadmap decisions.
Building functional prototypes early and often informs UX and product design while exposing technical challenges early in the process.
Frequently working from pencil sketch to xcode to accelerate iteration cycles.
Interviews with people in places where they interact with or think about their money.
Projective tools, like collaging and cognitive mapping exercises help participants articulate their desired ideal states and outcomes. We asked people to describe their current financial state then track back to their past identifying key moment where financial decisions were made - or decisions that had financial implications might have been made. They were then asked to build on their current understanding to project their ideal future life paths, highlighting key financial moments along the way. User ideal stories help design for the future, not just the current.
Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.
Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.
Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.